How we built a content system for a contractor-focused bookkeeping firm — from two followers and $1K MRR to a full inbound pipeline in nine weeks.
Job costing, WIP, cash flow, payroll, and profit-focused reporting for construction businesses. Sharp service. Credible operators. But outside of word of mouth, effectively invisible online.
FinTruction came to us with two followers, zero posts, and a growing sense that word of mouth wasn't going to scale them.
One system, three layers. Each layer fed the next. Skip one and the whole thing breaks.
We mapped the contractor ICP — what they watch, what they trust, what they buy. Then we built a free self-scoring diagnostic, the Construction Accounting Checklist, designed to surface blind spots that only FinTruction's service could fix.
TOFU virality reels for ICP-targeted reach. MOFU carousels and breakdowns for trust and education. BOFU stories and long-form YouTube to close the loop. Every piece routed back to the lead magnet.
Instant lead magnet delivery. Follow-up sequences. Clean handoff to the sales team. Manual delivery at scale would have killed conversions — automation kept every lead warm and accountable.
Top countries by share of total views — weighted to English-speaking construction markets.
One gets likes. The other gets clients. If you'd rather have the second thing — let's talk.